2019 05, Patti Sunderland : Webnography and Netnography
Online world of field studies Webnography and Netnography are ethnographic methods focused on the online world. Webnography examines the cultural tropes, framings, meanings, and practices that surround a particular product, category, brand, or topic of interest. For instance, the topic might be “breakfast” and the research would examine the ways Lire la suite…